ADVANCED DISCOVERY INC TV

“Our ambition is to drive both rapid growth in DTC ad sales for discovery+ and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics.” “Jim is one of the most experienced advanced advertising sales leaders in the business and he joins Discovery at a critical time, as we launch discovery+ in January and begin scaling our direct-to-consumer advertising opportunities,” said Steinlauf.

He will also be responsible for overseeing the development and monetization of all advanced and data-driven digital products across Discovery’s vast portfolio of both linear and digital properties. With the approaching launch of discovery+, Keller will guide and shape the streaming service’s innovative, data-driven approach to the marketplace.

ADVANCED DISCOVERY INC TV

Digital Ad Sales, driving digital revenue efforts for discovery+, as well as the company’s streaming TV Everywhere GO apps, VOD, owned sites, programmatic and social. In this role, Keller will lead the strategic development of all U.S. launch of the company’s much-anticipated streaming service, discovery+. Keller joins Discovery in advance of the January 4 th U.S. Keller will be based in New York City and report to the company’s Chief U.S. New York, NY – December 7, 2020 – Discovery, Inc., the global leader in real life entertainment, today announced that Jim Keller will join the company as Executive Vice President, Digital Ad Sales & Advanced Advertising. Keller Joins from Hulu to Lead Discovery’s Digital Ad Sales Team as the Company Sets to Launch New Streaming Service discovery+

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